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Dear Colleagues:
At an 11:30 a.m. EST press
conference today in Washington, D.C., David
McLaughlin and I will announce
sweeping changes aimed at increasing our
level of support-and the speed
with which it is provided-to the people
affected by the September
11 terrorist attacks. Since becoming the CEO, I
have worked closely with David
McLaughlin, our chairman, and key
volunteers and staff to refocus
the Liberty Fund. We believe that these
changes, which have been adopted
by the American Red Cross Board of
Governors, will preserve the
confidence of the American public and our
donors in the American Red
Cross and its life-saving role in times of
need:
* The
Liberty Fund, which has received $543 million, will be used
solely to meet the immediate
and long-term needs of the people affected by
the September 11 terrorist
attacks. The other essential services that were
originally supported by the
Liberty Fund-such as the Strategic Blood
Reserve, community outreach
and armed forces services-will continue, but
will be funded from other
Red Cross sources.
*
The Family Gift Program-which covers basic living expenses such as
housing, food, utilities and
healthcare for families that lost loved ones
on September 11-has been extended
from three months to a full year. By
year's end, we expect to spend
an additional $111 million in these family
gifts and will present a plan
at the beginning of the new year detailing
how the remaining funds will
be spent.
*
We will provide the names of the 25,000 families the American Red
Cross has already helped in
response to the September 11 terrorist attacks
to a database that will be
shared by other relief agencies. This step will
make it easier and quicker
for families of those directly affected by
these tragedies to get the
help they deserve. In order to protect the
confidentiality of these families,
access to the database will be
restricted to participating
relief agencies; additionally, individuals
whose personal information
may be subject to disclosure, will be given an
opportunity to opt out of
the program without jeopardizing any help from
the Red Cross.
*
We will work even more closely with the American Red Cross in
Greater New York to further
improve the delivery of short- and long-term
services to victims. Also,
the modest operating costs, which include
toll-free lines that have
been used to locate victims, will be funded to
the extent possible by the
interest earned on the Liberty Fund balance.
Detailed information regarding
today's announcement-including talking
points and a press release-will
be available early this afternoon on
CrossNet. In addition, I invite
you and your volunteers to view today's
press conference, which will
be broadcast live on ARC-TV. Details on
watching this program can
be found on CrossNet
Every effort is being made
to communicate proactively with the national
media. With the assistance
of the local chapters-and the communications
tools we have created-we are
also working to communicate effectively with
local media, donors and citizens
throughout the country. As we express our
regret to the American people
today, with these changes, please know that
we are most regretful that
you, our volunteers and staff on the frontline,
were put in this difficult
situation.
The Board of Governors joins
me in expressing our profound appreciation
for your tireless dedication
and support during this unprecedented
national crisis. By year's
end, we expect to spend $275 million on relief
efforts. Yet again, Red Cross
employees and volunteers have made heroic
personal efforts to save lives,
ease suffering and restore hope. Having
returned just yesterday from
the site of the American Airlines Flight 587
crash, I have seen firsthand
Red Crossers provide aid and comfort in that
disaster. Not only do you
make our great organization proud, you make it
better.
Sincerely,
Harold Decker
CEO
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